Cart
0
ra·ro /ˈʁa.ɾu/ Portuguese, adj. Not common. Seldom found. Precious.
About Ra-Ro
In every product in our shop there is a story to tell, a piece of our legacy that we preserve and help to grow so that it may never disappear.
OUR STORY
Let's create a story worth telling and one we can be proud of
This journey begins with three friends and an apple. A small one, flecked with colour and a marvellous flavour. Do you remember it? We remember seeing it in local markets, in our grandmother's kitchen, at school, when we were children. Where did it go? It disappeared. We started asking questions.
We began to remember. Old apples, and memories of lost crafts and traditional goods. Pieces on the edge of extinction, left behind in a world that forgot how much time matters. Beautiful things that should be kept for the generations still to come.
It is for the stories, for our own story, that we set out on this journey to rediscover rare local pieces, the ones that still endure, scattered and nearly forgotten.
mission
Preserve what is unique, sharing it with the world
We would love to be able to stop time. To go back and find art forms that today seem like legends. Local cultures continue to fade while we say there is no time. So, we did the opposite: we created time. We made an exception.
And so Ra-Ro was born. We set out in search of unique products rooted in local traditions. We are a bridge between past and future, devoted to preserving singular pieces of regional heritage, objects whose value goes beyond any number.
VALUES
What we stand for
We respect the process
Each maker has their own way of doing things. We respect every process and the time it takes for unique pieces to be made.
We cherish local cultures
There are traditions and stories wherever we go. It is our duty to find and preserve great forms of local culture, wherever they may be.
We choose what is unique
We choose to support crafts and arts that are unique, of unquestionable quality, and at risk of disappearing.
We preserve world heritage
Our goal is to promote our global heritage by sharing, supporting and spreading the stories of local businesses and cultures.
Ra-Ro Index
From uncommon to unique.
Every piece has a degree of rarity. The Ra-Ro Index measures how hard it is to find, and how many hands still know how to make it.
See the raritiesRa-Ro IndexUncommon
Out of the ordinary, made by few.
Ra-Ro IndexScarce
Increasingly hard to find.
Ra-Ro IndexRare
Limited production, few artisans.
Ra-Ro IndexVery Rare
Few hands left, an endangered craft.
Ra-Ro IndexUnique
One of a kind, never repeated.
The makers
The hands behind every piece.
People who still know how to make what almost no one makes anymore. Each with a story of their own.
28makers
Initial Phase Launch
The beginning of something rare
Today we present a platform where every piece is chosen by hand. Every order follows a rigorous process.
Selection
Every piece is chosen by hand, one by one.
Final inspection
Before it leaves, every order goes through a rigorous final inspection.
Careful packaging
Every order is packed with the care a rare piece deserves.
Some pieces are made to order or in very limited runs. Production time is shown on each product page and may vary with the seasons or with each maker's availability. If anything changes, we will always let you know.
THE STORIES
Perpetuating exceptional forms of culture
DISCOVER THE STORIES
featured products
Singular and exceptional
There are too many things in this world. We want to keep only those that truly matter. We are observant, attentive to detail, and driven by the desire to discover what is charismatic and peculiar.
SEE THE PRODUCTSRa-Ro
Rare doesn't wait.
Pieces chosen by hand, some in very limited runs.
