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The legacy belongs to another time. When the first settlers arrived on the Island in the 15th century. And noblewomen and nuns began the art of Madeira Embroidery - the craft that would become one of the island's greatest activities in the 19th century.
Inspired by the flowers of the Island, Madeira Embroidery is language, landscape, heritage. The drawing, the pricking, the stamping, the embroidering. Then the cutting of the pieces, which are washed and pressed.
It is here, between tradition and reinvention, that Bailha is born. David Oliveira, from Estreito de Câmara de Lobos, is the young founder of this project. He grew up watching his mother and grandmother embroider. He trained as an architect in Oslo, but it was the cloths, the needles, the flora and the fruits of his Island that spoke to his heart.
Today, he designs the embroidery and leads the project's team of embroiderers - Sara de Sousa, Helena da Silva and Dorina Pita. They are the guardians of the rare techniques, learned at home and perfected over decades.
Bailha's pieces are embroidered by hand. One by one. With the same techniques of the 19th century, the same rigour and perfection. But David Oliveira knows that the past is not untouchable. And so he wants to set “Madeira Embroidery in motion” - through natural, sustainable materials and new designs.
At Bailha, Madeira Embroidery is reborn. With the same delicacy, the same patience and the hands of its artisans. To be used, worn, lived.
