Author
Sérgio Carvalho
Co-founder of Ra-Ro
One of the three friends who started Ra-Ro. By day he leads marketing and customers at Fidelidade, a career that began in direct contact with people and led him to brand and customer experience leadership. A lover of music and nature, he brings to Ra-Ro a taste for storytelling and for valuing what is authentic and made with time.
Stories by Sérgio Carvalho
All stories
8 min read
Portuguese handmade Christmas gifts: a guide by price
Portuguese handmade Christmas gifts sorted by budget: up to €25, up to €60, up to €120 and over €150. Every piece with...
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7 min read
Viola Campaniça, Viola Braguesa and Cavaquinho: differences and prices
What is the difference between the viola campaniça from Alentejo, the viola braguesa from Minho and the cavaquinho? Strings, tunings, music, history...
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3 min read
The phone and the wool: the Cobertor de Papa diary
A paper diary covered in Cobertor de Papa, the woollen blanket of Guarda's shepherds. Made in Céu Reis's workshop, with her mother,...
Read the storyThe founders
Ra-Ro was born from three friends and one memory: finding, preserving and sharing rare products rooted in local traditions.



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